Security Boulevard: High-Profile California Bill Regulating Data Brokers Heads for Key Vote

“People should be able to live their lives without worrying that shadowy data brokers are buying and selling their location information, health records, purchasing habits, or other personal data,” John Davisson, director of litigation and senior counsel at the Electronic Privacy and Information Center (EPIC), told Security Boulevard. “The data broker industry is the antithesis of privacy, a vast market built on funneling the most sensitive details of our lives to anyone who’s willing to pay for them.” 

The California bill “will take a sledgehammer to that business model, and rightly so,” Davisson said. “Empowering people to easily demand the deletion of their personal data held by brokers will help put consumers back in control. It’s a game-changer for privacy.” 

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