Vox: Do we really need an app for everything?

“There’s really no limit to data collection, so this data can be collected about you and shared and sold between different data brokers or analytics companies to build really granular consumer profiles, which can then be used for targeted advertising and sold for other purposes,” said Suzanne Bernstein, a law fellow at the Electronic Privacy Information Center (EPIC). Sure, maybe there’s a lengthy privacy disclosure, but nobody reads those, even if they do get into the details. “This whole system is sustained by this imbalance of power and control, this asymmetry, where we’re kind of in the dark as consumers as to what is happening with our data.”

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