Connecticut Is Second State to Enact Surveillance Pricing Ban

Today, June 4, 2026, Connecticut Governor Ned Lamont signed a surveillance pricing ban into law, making Connecticut the second state after Maryland to pass a law prohibiting businesses from using shoppers’ personal data to set individualized prices. Surveillance pricing is an unfair practice that hurts affordability, contributes to privacy harms, takes advantage of consumers at their most vulnerable, and can discriminate against people based on protected characteristics such as race.  

Connecticut’s law is a great first step toward mitigating these harms and, in its scope and enforcement provisions, marks an improvement upon the similar law Maryland passed earlier this session.  

EPIC has supported several state efforts to ban surveillance pricing and looks forward to working with more state lawmakers in their attempts to tackle this core consumer privacy and affordability issue.