The American Prospect: New York City Wants to End Surveillance Pricing

“Exempting algorithmically determined discounts, according to Mayu Tobin-Miyaji, a law fellow at the Electronic Privacy Information Center, could act as a kind of Trojan horse for overall price hikes down the line. It also provides ‘an incentive for every consumer to opt into the loyalty program, giving up a lot of their personal data, which can then be sold,’ she told the Prospect. Last year, Starbucks reported that 60 percent of the company’s revenue came from its loyalty program spenders, who, for the most part, accrue points in a mobile app.”

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