CNET: New Jersey Bans Surveillance Pricing, Puts the Brakes on Electronic Shelf Labels

“According to the Electronic Privacy Information Center, personal data and market data are being used by retailers to determine the highest price a customer is willing to pay, leading to higher prices.”

“’This undermines consumer expectations of fairness and can amount to violations of state consumer protection law,’ EPIC said on its website. ‘The price differences may also be discriminatory on the basis of protected characteristics, such as race and gender.'”

Read more here.