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EPIC is a public interest research center in Washington, DC seeking to protect privacy, freedom of expression, and democratic values in the information age.

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Kroger’s Surveillance Pricing Harms Consumers and Raises Prices, With or Without Facial Recognition

Every time you step into a grocery store, you step into a machinery of data that tracks, analyzes, shares, and influences your shopping behavior. Based on shopping history and data shared from data brokers—including internet browsing history and online purchases—grocery stores may infer your age, gender, race, economic status, family makeup, health conditions, or other lifestyle characteristics.

February 14, 2025 Mayu Tobin-Miyaji, EPIC Law Fellow
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EPIC engages in policy research, amicus briefs, public education, litigation, publications, and advocacy to promote privacy in the digital age.

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Explore our past amicus briefs, testimony, litigation documents, and more in the Digital Library.

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Risks and Risk Assessments: A Look at California’s Proposed AI & Privacy Regulations 

Join EPIC for a virtual panel discussion on California's proposed AI & privacy regulations.

21 Nov. 3:00 PM EDT

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The State Data Privacy Act

In our State Data Privacy Act, published with Consumer Reports, we set forth a compromise bill built on existing state laws that meaningfully protects privacy while encouraging innovation.

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We envision a future in which we can live our lives free from constant surveillance. Join EPIC’s Digital Rights First Campaign to make this vision a reality.

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