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PPC Land: Your work apps collect more data than you think, study finds

April 27, 2026

“Google’s real-time bidding system alone broadcasts data about US individuals approximately 31 billion times per day, according to a complaint filed with the FTC in January 2025 by the Electronic Privacy Information Center and the Irish Council for Civil Liberties. The workplace app data that flows into advertising ecosystems joins that broader data stream – often without employees having any visibility into the process.”

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