News

The Center Square: Hochul urged to approve surveillance pricing changes

October 21, 2026

“New York Gov. Kathy Hochul is being urged by a coalition of consumer advocates to approve a state ban on surveillance pricing by retailers and beef up the proposed regulations with new safeguards.”

“The One Fair Price Package, which is awaiting action by the Democratic governor, would ban big-box stores, retailers and grocery stores from using shoppers’ personal data to charge different customers different prices, a controversial practice known as surveillance pricing.”

“‘At a time when New Yorkers are struggling with rising costs, this legislation represents a meaningful step towards affordability,’ they wrote.”

“The groups, which include the Center for Democracy and Technology and the Electronic Privacy Information Center, recommended that Hochul use the amendment process to “strengthen” the bill by including additional safeguards for consumers.”

Read more here.

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