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The New York Times: Maryland Is First to Ban A.I.-Driven Price Increases in Grocery Stores

May 4, 2026

“The bill comes amid increasing resistance to dynamic pricing from states across the country, according to privacy advocates. Tom McBrien, counsel at the Electronic Privacy Information Center, a nonprofit group, estimated that 33 states had introduced bills seeking to either ban some form of dynamic pricing or force companies to disclose their use of the practice.”

“Consumer Reports and Mr. McBrien took issue with the way the Maryland law prohibits only price increases, not decreases. Mr. McBrien described a scenario in which a retailer might raise prices across the board while using dynamic pricing to lower prices for a few targeted consumers, thus increasing costs for most customers.”

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