Surveillance Pricing

  • PRESS RELEASE: EPIC and CFA Publish New Resource: Explaining Surveillance Pricing and Other Data-Driven Pricing Practices

    August 20, 2026

    EPIC and Consumer Federation of America published a resource highlighting how personal data affects pricing in the modern economy.

    • Consumer Privacy

    • Surveillance Pricing

    • Updates

  • Explaining Surveillance Pricing and Other Data-Driven Pricing Practices

    August 20, 2026

    • Consumer Privacy

    • Data Protection

    • Surveillance Pricing

    • Publications

  • PRESS RELEASE: EPIC and CFA Publish New Resource: Explaining Surveillance Pricing and Other Data-Driven Pricing Practices

    August 20, 2026

    • Consumer Privacy

    • Surveillance Pricing

    • Press Releases

  • NJ Governor Signs Grocery Surveillance Pricing Ban with Private Right of Action into Law

    July 23, 2026

    On Thursday, New Jersey Governor Mikie Sherrill signed into law a ban on surveillance pricing for groceries. The Fair Price Protection Act makes New Jersey the third state to enact legislation curbing surveillance pricing, joining Maryland and Connecticut. The New York Legislature has also sent a surveillance pricing ban to Governor Kathy Hochul’s desk for signature. 

    • Consumer Privacy

    • Data Brokers

    • Online Advertising & Tracking

    • Surveillance Pricing

    • U.S. State Privacy Laws

    • Updates

  • New Jersey Legislature Passes Grocery Surveillance Pricing Ban

    July 1, 2026

    Last night, the New Jersey Legislature passed the Fair Price Protection Act, a law banning surveillance pricing for groceries.

    • Consumer Privacy

    • Data Brokers

    • Data Minimization

    • Online Advertising & Tracking

    • Surveillance Pricing

    • Updates

  • EPIC Testifies in Support of NYC Surveillance Pricing Ban

    June 17, 2026

    On Wednesday, EPIC Law Fellow Mayu Tobin- Miyaji testified before the Committee on Consumer and Worker Protection of the New York City Council in support of Int. No. 891, a bill that would protect New Yorkers from surveillance pricing.

    • Competition and Privacy

    • Consumer Privacy

    • Data Brokers

    • Online Advertising & Tracking

    • Surveillance Pricing

    • Updates

  • Connecticut Enacts Third Update to CT Data Privacy Act

    June 5, 2026

    The CTDPA was originally enacted in 2022 and was updated in 2023 and again in 2025.

    • Consumer Privacy

    • Data Brokers

    • Data Protection

    • Location Tracking

    • Privacy Laws

    • Surveillance Pricing

    • U.S. State Privacy Laws

    • Updates

  • Connecticut Is Second State to Enact Surveillance Pricing Ban

    June 4, 2026

    Today, June 4, 2026, Connecticut Governor Ned Lamont signed a surveillance pricing ban into law, making Connecticut the second state after Maryland to pass a law prohibiting businesses from using shoppers’ personal data to set individualized prices. Surveillance pricing is an unfair practice that hurts affordability, contributes to privacy harms, takes advantage of consumers at their most vulnerable, and can discriminate against people based on protected characteristics such as race.

    • Consumer Privacy

    • Data Brokers

    • Data Minimization

    • Online Advertising & Tracking

    • Surveillance Pricing

    • Updates

  • New York Becomes Third State to Pass Surveillance Pricing Ban

    June 4, 2026

    The New York Legislature passed the One Fair Price Act on Thursday, making it the third state to pass a surveillance pricing ban after Maryland and Connecticut. The bill will soon advance to the desk of Gov. Kathy Hochul, and EPIC urges her to sign this important legislation.

    • Consumer Privacy

    • Data Minimization

    • Online Advertising & Tracking

    • Privacy Laws

    • Surveillance Pricing

    • U.S. State Privacy Laws

    • Updates

  • Colorado Governor Vetoes Surveillance Pricing Bill

    June 4, 2026

    On Tuesday, June 2, Colorado Governor Jared Polis vetoed HB 26-1210, a bill that would have protected Coloradans from surveillance pricing and wage setting. EPIC testified in favor of the bill because it would have provided Colorado residents with strong protections from surveillance pricing and wage-setting, where companies charge shoppers different prices for the same goods or pay workers different wages for the same work, all based on their personal data.

    • Consumer Privacy

    • Data Brokers

    • Online Advertising & Tracking

    • Surveillance Pricing

    • Updates